Date: June 2002
Client: Eden Foods, Inc.
One of my first assignments for Eden Foods was to create a design for a frisbee to be given away at their annual company picnic. Nothing too exciting here, basically I used some effects in Illustrator to make the logo appear like it’s spinning, but I’ve always enjoyed the way this turned out given the amount of text I was required to include.
Date: September 2003
Client: Eden Foods, Inc.
The old corporate folder was getting a little stale, to say the least. It was little more than one color and a logo. Similar to any 5ยข school folder you used to buy in late August.
The task was to create a design that will stand out in press rooms where there are stacks and stacks of media kits. They wanted it to be bright and colorful, and more personable.
The first design I came up with for this piece was probably my favorite (and I eventually worked it into a catalog cover a couple years later), but the client preferred this one because it represented all the different aspects of the company, from the fields and farmers to the consumer.
The printed piece is much brighter and more colorful than you can see here. It also featured a little spot varnish on the copy along the left side. The printer liked it so much they entered into The Detroit Club of Printing House Craftsmen and won a gold award for it in 2004.
Date: July 2001
Client: Eden Foods, Inc.
This was my first ad solution for Eden Foods. The directive was to produce a full page ad for Eden’s Organic Tea line. After doing some research on the benefits of tea, I landed on the ‘Peace of Mind’ tagline. It not only embodied the benefits of tea in general, but also the organic offerings of Eden.
I learned a lot in this process. With this being my first major initiative I was able to oversee my first photoshoot, buy my first stock image (and discover that original images were the preferred way), write my first ad copy, and experience the joys of the approvals process.
All said, it was well received, and resulted in a running series of ads. Looking back today I still think this may be one of my best ads. It has a timeless quality to it.
