Date: July 2001
Client: Eden Foods, Inc.
This was my first ad solution for Eden Foods. The directive was to produce a full page ad for Eden’s Organic Tea line. After doing some research on the benefits of tea, I landed on the ‘Peace of Mind’ tagline. It not only embodied the benefits of tea in general, but also the organic offerings of Eden.
I learned a lot in this process. With this being my first major initiative I was able to oversee my first photoshoot, buy my first stock image (and discover that original images were the preferred way), write my first ad copy, and experience the joys of the approvals process.
All said, it was well received, and resulted in a running series of ads. Looking back today I still think this may be one of my best ads. It has a timeless quality to it.
